This piece of information says how witches don't have to just be female, therefore I think I should experiment designing from both genders, even though witches are strongly recognized as female.
http://mentalfloss.com/article/53438/10-weird-facts-about-witches

This information states not all witches are evil, this inspires me to create some concepts avoiding the stereotypical witch.
http://mentalfloss.com/article/53438/10-weird-facts-about-witches